Missed-Call Data
Missed call statistics for Las Vegas, with receipts.
Every figure here is sourced and named, so you can check it and work out what missed calls cost you.
Last reviewed July 2026.
What the data says.
- 62%of calls to small businesses went unanswered: 37.8% answered, 37.8% voicemail, 24.3% no response at all. 70% of the businesses answered fewer than half their calls.411 Locals: 85 businesses, 58 industries, monitored 30 days
- ~80%of callers who reach voicemail hang up without leaving a message. A voicemail box recovers only a small fraction of missed demand.Forbes / Marchex / BIA reported figures
- 75%of callers who can’t reach one business call a competitor instead, usually within minutes.BrightLocal local consumer research
- 21× / 100×more likely to qualify (21×) or even reach (100×) a new lead when you respond within 5 minutes instead of 30. Speed is exponential, not linear.Lead Response Management Study (Oldroyd / InsideSales.com); Harvard Business Review, 2,241 companies
- 78%of customers buy from the first company that responds to their inquiry. Not the cheapest, not the best known. The first.Velocify lead-response research
- 34%of calls to service businesses arrive outside standard business hours, where most small businesses have zero coverage.Marchex call analytics, 2025
- 10-15×higher conversion to revenue from phone calls versus web-form leads. Callers are the highest-intent leads you get.BIA/Kelsey
- $36,920median annual wage for a full-time receptionist before taxes and benefits. The human alternative to an automated first response.U.S. Bureau of Labor Statistics, Occupational Outlook Handbook
Figures are industry-reported and methodologies vary; we name every source and link the originals that are public so you can check the originals. Where studies disagree, we show the most-cited version. Last reviewed July 2026.
What missed calls cost you.
Revenue at stake each month
$28,994
161 missed calls and 36 lost customers a month
Calls a week × 4.33 × share missed × 75% who call a competitor × close rate × average ticket. This is revenue at stake, not a promise. The audit puts your real call logs behind it.
Questions, answered.
What percentage of calls to small businesses go unanswered?
In a 411 Locals study of 85 businesses across 58 industries, monitored for 30 days, 62% of calls went unanswered: 37.8% were answered, 37.8% went to voicemail and 24.3% got no response at all. 70% of the businesses answered fewer than half their calls.
How much does a missed call cost a Las Vegas business?
There's no honest single number. "A missed call costs $1,000" is quoted on hundreds of websites and traced to nothing. Yours takes four inputs: monthly calls × miss rate × close rate on answered calls × average ticket. A PI firm with a $5,000 case fee and a landscaper with a $300 job won't match.
Do callers leave a voicemail when nobody answers?
Mostly not: ~80% of callers who reach voicemail hang up without leaving a message, per Forbes / Marchex / BIA reported figures. BrightLocal research says 75% of callers who can't reach a business call a competitor instead, usually within minutes.
How fast should a business return a missed call?
Within 5 minutes. The Lead Response Management Study, reported in Harvard Business Review, found you're 21× more likely to qualify a lead and 100× more likely to reach one at 5 minutes than at 30. Velocify research says 78% of customers buy from the first company that responds.
Why are missed calls a bigger problem in Las Vegas?
Vegas runs on a 24-hour economy. Marchex puts 34% of calls to service businesses outside standard hours, and here hospitality, trades and medicine all run nights and weekends. A full-time receptionist earns a $36,920 median wage before taxes and benefits, and still doesn't cover 2am.
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